" Seedha saadha bachpan "

ye daulat bhi lelo, ye shauhrat bhi lay lo
bhalay cheenlo mjhse meri jawani
magr mjhko lau ta do wo bachpan ka sawan
wo kaghaz ki kashti wo barish ka paanii. . .

Aaaaahhhh!!!
waqaii wo bhi kia din thay jab ham srf aik qalam aur kitaboon k zariye parha krty thy. hamain kisii internet ya mobile ka sahara nahi hota tha. dictionary bhi wireless hua krti thii. joo krna hua krta thaa ham apni mukhtalif kitaboon k zariye kara krty thy. libraries me jaao tou sir hee sir k alawa kuch nazar nahi aya krta tha. lekin ab k zamanay me bachy thandi A.c ki hawa leney jaya krty hain wahan. unko maloom hota hai k internet hai hamara saathi. ab to internet sy fursat nahi milti k kuch parha bhii jayee. internet ny bachon sy unka seedha saadha bachpan cheen hee lia haii.

  "Ab ka daur aesa naahi raha k ham apna seedha saadha bachpan guzaarain"




~AREEBA KHAN

                                           Ghareeb Tabqa

            "haadsay sy barh kar Almiya ye huaa" . . . 
WAH! hamary hukmaraan to munh me jesey soonay ka chamcha lay kar paida huye hain. inko kia pata bhook'o'aflaas aur ghurbat. lekin hamara ghareeb tabqa tou ye baat achay sy janaay hai k Maut kia? bhook kia? kia ye tabqa srf pareshanii dekhny k lye paida hua hai? ye soch kar tou hamara room room kaanp jaye k insaan janwaroon sy bhii ziada tadaad me zindagi ka sath choor raha hai. 
  Hamary Hukmaraan apni Aish'o'ishrat wali zindagi me aesy masroof hain k unko apni awaam ki halaat ki kaan o kaan khabar nahi. log muflisi aur tang dasti k maaray mary jaa rahay hain. bey roozgari ka ye aalam hai k log bhook sy mary ja rahay hain. log apnay bachon ko baichny per majboor hogye hain. kyun k unky pass khanay ko aik taka nahi. jissy inky ghar ka choohla jal sakay. in haalat k bawajood hamaray hukmaranon k kaan per joon tak nahi reengti. aik masters kiya hua banda apni degree hath me lye job k lye rooz nikalta hai ta k uskay bachy do wqt ka khana khaalain. lekin afsoos hamaray hukmaranon ny koi jaga nahi choori ghareebon k lye. Bass Abto lagta hai Allah hee hafiz hai is tabqaay k lye. 
Mera sawal bass ye haai k kia ye tabqa kbhi Aish kar sakyga ?? 


~AREEBA KHAN

BY: ASNA KHAN

AKHIR KON SAHI OR KON GHALAT??

Aik roz me university se ghar jaaty waqt apni van mein sawaar yeh dekhti hun kay raasty mein mamool kay mutabik kai gaariyan Expo Centre ki taraf main road say guzar rahi hain. Achanak aik rickshaw driver jaany waaly road par jaany kay bajaye mukhalif simt mein chala araha hai jisse kaafi gaariyan jo apni manzil par rawa dawa thein wo ruk si gaeen. Samajh nhi aata tha kay rikshay waaly ko pehle jagah di jaye ya phir khud apna raasta napa jaye. Jagah dete bhi kyun? Rikshay wala khud hi ghalat simt aagy barha tha. Har koi rikshay waaly ko kosta hua aagy barh raha tha. Lekin rikshay waaly k sir par ju naa rengi. Rikshay wala baghair kisi ki parwah kiye har mumkin tareeqy se apna raasta banany me laga hua tha.

Achanak dekhty hain kay aik traffic police safaid uniform mein malboos apni motor cycle rikshay k aaray ley aya. Jisne sbse pehle road par mu bhar pan ki peek thooki or rickshaw wapis lejaany ka ishara kiya. Lekin rikshay wala bhi tas se mas naa hua blke dhitai kay sath rickshaw rok kr wahin khara hogaya. Traffic seconds ki raftaar se barhta chala gaya. Har koi apni gari ka horn baja baja kar rikshay waaly ko jagany or hilaany ki koshish karta raha par wo naa mana. Itny mein traffic police ney rikshay waaly kay qareeb akar usko danda dikhaya or sath hi ye bhi takeed ki kay agar usne traffic kay qanoon ki paasdari naa ki tou usko sbke saamny traffic police kay hathon thappar khany par jaengy. Ab tou rickshaw  sawar pehle se bhi zyada jazbati hogaya. Chand logon kay samjhany bujhany par riksha driver ne wapis jaany kay liye apna riksha mor tou liya lekin jaaty hue who ek baat kehgaya. Or woh yeh kay “jo log khud qanoon par amal daramad nahi karty woh hamein qanoon par chalne ka raasta dikhaty hain.” Uski ye baat kahin naa kahin durust bhi thi. Kyun kay kisi bhi shahrah ya main road par ye nahi likha hua hai kay, “Traffic police ko is road par pan ki peek thookne ki ijazat hai.” 

BY: ASNA KHAN

GHAIRAT  KAY  NAAM  PAR  QATAL….

Naa jany kyun hamare muashray mein izzat or ghairat ko sirf or sirf aurat hi sath jor kar parkha jata hai. Jabke ghairat ka talluq kisi khaas jins ya umer se nhi hota. Yhi wajah hai kay aurton ki marzi or mansha ko ghairat kay naam par dabaya jata hai lekin agar wahi marzi ek mard ki ho tou usko tarjihaat dey kar izzat bakshi jati hai. Jiske manfi asraat hamein aam tor par har janib hi dikhai derahy hain. Hamary muashray me bay shumaar mard aese bhi hain jinhe apne ghar ki aurton maslan Maaon, Behno, Betiyon or Biviyon ki ghairat ka boht khayal hota hai lekin afsos………. Inki ye ghairat sirf ghar tak hi mehdood rehti hai. Aur dusri aurat ko dekh kr inka nazariya bilkul iske bar-aks hota hai. Muashray me deegar khawateen se jab inka takrao hota hai tou inki wo saari ghairat boht asaani se be-ghairti me badal jati hai. Phir chahe wo raah chalti aurat ho ya ek bus mein sawar aurat inko is baat ki kya parwah kay wo bhi kisi or ki Behen hai ya Beti……

Ghairat kay naam ka jhoota libadah orhne waly yeh log naa sirf khud be-hayai ki alamat bnjaty hain blke be-gunah aurto par bhi be-izzati ka daagh laga dete hain. Pakistan jese Muslim mumalik me aurton ki izzat.o.asmat ko be-dardi se pamaal krke un be-gunah aurton ko zabardasti maut kia wadiyon me pohancha diya jata hai. Aik report kay mutabiq Pakistan me saalana 500 kay qareeb khawateen ko ghairat kay naam par qatal kardia jata hai. “Kaar.o.kaari” bhi isi ki aik qism hai jisko Sindh bhar mein maana jata hai. Aur isay badkaari kay mutaradif samjha jata hai. Kaar.o.kaari wo cheez hai jis mein aksar mard apnay khandani jhagray mitanay, zameen.o.jaedaad hasil karny, naa pasandeeda Bivi say chhutkara hasil krke dusri shadi karnay samait be-shumar maqasid kay husool ki khatir masoom aurton par kisi dusray mard say talluqaat ka ilzaam aaid karke kaar.o.kaari qarar dey kar qatal kardete hain. Iske elawa larki ki man pasand or ghair khaandan mein shadi karna bhi kaar.o.kaari mein shumaar kiya jata hai.

Baluchistan kay aik zilay “Naseerabad” mein ghairat kay naam par 5 khawateen ko firing karke naa sirf qatal karney ki koshish ki blke iske sath sath unhe tarapti hui halat mein zinda dafan krdiya gaya. Jab ye khabar TV or Akhbaarat ki zeenat bani tou Pakistan Peoples Party kay aik minister jinka talluq usi qabeelay se tha unka kehna hai kay ye hamari baloch riwayat ka hissa hai. Aesa koi pehli baar nhi hua. Pakistan mein kahin naa kahin aurat is cheez ka nishana banti hui dikhai deti hai.

Agar aesa hai tou Sawal ye peda hota hai kay jis minister ko is baat ka sakht notice lena chahiye tha usne isko riwayat ka naam dediya. Kya aesa shakhs minister banney k laaiq hai? Kya kisi qabeelay ki ehmiyat Islami qawaneen se zyada hai? Kya Islmai Jamhuriyah Pakistan mein be-gunah aurton ko qatal karna or inki izzat.o.aabro ko pamaal karna koi jurm nhi? Aakhir kab tak Islam kay naam par hasil krne waaly is mulk mein Islam hi kay taqazon kay khilaaf yeh wehshiyana sulook jaari rahega???

Ye wo sawalaat hain jinke jawaab hukumat dene ko tayar nhi qanoon ka darwaza khat khataya jaye tou wahan par bhi masoom logon ki be-hisi or naakami sir charh kar bolti hai. Lihaza hukumat ki naa-ehli ko aik taraf rakhte hue hamein khud behtar tor par iqdamaat karne hain. Or ilm kay zariye logon ko behtar tor par haya or be-hayai ka farq batana hai. Sath hi aese masail ko dabaney kay bajaye is par awaaz utha kar hamein apni qaum ko jagana hoga. Kyun k ye sirf aik aurat ki nahi balke aik muashray, aik khaandan or aany wali tamaam naslo ki izzat ka sawal hai….

                               

  BY: ASNA KHAN

            BIG BRANDS WAR

“Lipton ek bar bhool jaogy Danedar” this is the punch line of the commercial which was released by the Lipton tea company on January 2016 in which Hamza Ali Abbasi (actor) was doing marketing of this product of tea. Lipton was introduced in Pakistan in 1948. It is one of the oldest companies and its product is sold more than 150 countries. Lipton is a brand which belongs to unilever.

No doubt the competition between different companies is increasing more and more now a day. That’s why every company wants to do good marketing of their product. Because it’s a fact that every product is incomplete and unsuccessful without its marketing.

The competitors of every company are also increasing day by day and it is the advantage for the audience. Because many well known companies don’t try to compromise with the quality of their product at any cost and also try to improve their quality more and more. Tea making company is one of that.

 Tapal is also a biggest tea company of Pakistan which was founded in 1947. From starting Tapal is also running with great success. This company does not compromise with blending, packaging, marketing and its distribution. So that a great competition has arisen between “Lipton and Tapal”. Both of the companies don’t want to lose their buyer that’s why they try to divert the concentration of the customers towards their own product by different ways.

Commercials on TV channels are one of the most effective tools for their marketing. Most of the companies spent great amount of money on their ads. Lipton has introduced its ad in January 2016 in which Hamza Ali Abbasi (actor) as an opinion leader asking to the audience just try our tea once and you will definitely forget the taste of other tea. Hamza directly hit other company with its name. He said “Lipton ek baar bhool jaogy Danedar” in the end he is also claiming about one other fact that it’s not a waste of your money and after this caption he said “pasand naa aye tou paisey wapis”. We have many other examples of these types of commercials in which mobile service companies like “Jazz and Ufone” and detergent companies like “Ariel and Surf Excel” are include who directly hit their competitors.

These companies should focus on their quality instead of hitting cheap jabs at each other. We have seen many bill boards of Lipton with the same caption at different places. Then tapal took revenge in their commercial and they compare the quality of Tapal with the blurry image of Lipton. In this commercial tapal didn’t mention or hit Lipton directly 

Again Hamza Ali Abbasi and Aisha Khan (actress) also appear in the new add of Lipton with the same strength and message against Tapal. Is Lipton no longer market leader? Lipton started this war first. Every tea company should understand that they cannot beat any other company by this type of advertisement but by giving good taste of tea to their customers otherwise they are totally failed.

PEMRA is also responsible for this type of company’s war. Why PEMRA is not playing its role properly? Today we watch dances and somehow vulgarity in Pakistani ads which is not acceptable in our society because it’s not a part of our culture, norms and values. PEMRA should make strict policies for all the advertising companies.

NAIL ART!

Khoobsurti ke sath sath nakhunon ki tarash kharash aur libas ki munasibat say rangarang nail polish ka istemal khawateen ke make up ka lazmi hissa hai. Leken jahan hr badalty fashion ke sath make up ke andaz mein bhi tabdeliyan i hain wahen nakhunon ki sajawat aur banawat ka style bhi tabdeel hojata hai. Leken guzishta 3 saal ke arsay mein nakhunon ki sajawat ka andaz yaksar badal gaya hai. Ab khawateen lipstick say ziada nail polish per tajawah deti hain. Nail polish ki farokht lipstick ke muqablay mein ziada barh gayi hai ye ek naya record hai. Kyun ke is sy pehly duniya bhar mein farokht hone wali make up item mein lipstick he thi. Ab market mein pehly say kahen ziada nail polish ke shades dasteyab hain. 

 

Nat naye tareqon say nail polish laganay ka shoq fashionable hone ki alamat samjha jata hai. Yahi nhi balke ab to is naye trend ko baqaida ek art ka sa darja hasil hai. Nakhunon per nail polish say kayi rangon say mukhtalif design bnaye jatay hain aur larkiyan bari fankarana andaz mein nafasat ke sath apnay nakhunon per nail paint krke apni infradiyat ka izhar krti hain. Yahi wajah hai ke is fun ko "NAIL ART" ka naam diya jata hai.

Nail polish lagany say pehly apnay nakhunon ki shape ko madenazar rakhna zaroori hai. Ager kisi ke nakhun sehatmand aur lambay nhi hain to aise logon ko chahiye apnay nakhun per qudrati rang ki kisi aise rang ki nail polish lagayen jo ziada shokh na ho. Ager khawateen apnay gehray rang ke hathon ki ungliyon per surkh ya naranji rang ki nail polish lagaleti hain to zara bhi nhi jachti. Inko nail polish ka halka shade istemal karna chahiye.

Nail art ki maqboliyat beauty industry ke business mein bhi izafay ka bais sabit hui hai. Ab baqaida nail salons bhi qaim horhy hain. Nakhun sajanay sanwarnay ke fun ko isse phly itni maqboliyat aur ehmiyat nhi hasil hui thi jitni ke ab hai. Is art ki ibteda chotay chotay salons say hui aur phir dekhty he dekhty usay baqaida business ka darja hasil hogaya.

 Ye naya trend duniya bhar say taluq rakhnay wali mashoor khawateen ke liye bhi pasandeeda sabit hua. Lehaza jab bohot see mashoor adakaraon, khawateen gulukaraon, fashion models aur hatta ke sports celebrities nay nail art ko apnaya. Iski misal 2012 mein munaqid hone walay olympics hain. Jinke doran mukhtalef mulkon say taluq rakhny wali khawateen khilariyon nay apnay mulk ka parcham apnay nakhunon per apint karwaya aur is trhan nail art ko watan dost nail art ka darja bhi hasil hogaya. Ap bhi is nail art ko apnana chahen to mukhtalef khoobsurat designs say idea ly ker apna shoq khud pora ker skti hain. 

BY: BUSHRA SALIM

HEAT STROKE

Mosam-e-garma ki amad hai aur saal guzishta mein shadeed garmi aur loo say karachi mein honay wali halakaton ka khauf ek bar phir say zinda hogaya hai. wese bhi ab garmi ny barhna he hai aur khauf ye hai ke phichlay saal wali qayamat khez suratehaal paida na hojaye bohot khaufnaak manzar tha. Hr taraf hamary news channels per mukhtalif aspatalon mein jis andaz say emergencies mein lashon aur sisakty huay logon ko latay huay dikhaya gaya wo lamha hum aj tak nhi bhool sakay hain. hum ny guzishta saal ye bhi dekha ke hamari govt awami mushkilat mein kami lanay mein kafi had tak nakam dikhai di jiski bunyadi wajah govt ki laperwahi he keh lain ya is mein is qisam ki nagahani aafat say bachnay ki tayarian na karna shamil hai. is wajah say 1500 say zayed log mout ke moo mein chalay gaye. Is almiye mein awaam ny aur falahi idaron ny kuch kaam to kiya magar garmi us waqt shadeed thi aur masla is qadar sangeen hochuka tha ke bari tadad mein log heat stroke ke hathon luqma ajal bantay chalay gaye. Afsos ke ek baar phir se garmi shru hote he yehi khauf ek baar phir sy sir uthanay laga hai aur Mohkma-e-Mosamiyat ki janib sy iski peshangoyi krdi gayi hai ke shehri aur hukoomat ab khud ko tayar karlein. 

Hukoomat fori tor per aspatalon mein heat stroke say bachao ke zaroori camps, shehri aur gunjan muqamat per sabeelain lagaye aur jagah jagah mobile medical camps ka qayam jin mein adwiyat aur doctors ki hr waqt mojodgi ko yaqeeni banaya jaye jab ke aise elaqay ya shehar jinke nazdeek sarkari aspatal ye dispensary mojod na ho wahan tamam sahulaton say bharpoor imdadi camps qaim kiye jayen.

Is silsilay mein shadeed garmi say bachao ke tareqaykaar ko bhi shehriyon tak pohchanay ke intezamat karne chahiye. T.V channels aur Akhbarat ke zariye heat stroke say bachao ki ehtiyati tadabeer awaam tak pohchayi jaye. Isi tarhan falahi tanzeemon ke razakaron ko chahiye ke wo ghar ghar jaker is silsilay mein aagahi faraham karein aur awaam ko batayen ke wo khuraak, libaas aur degar ehtiyati tadabeer ko zaroor apnayen. Hamen khaas tor per mazoor afrad ko nhi bhoolna chahiye jo kisi na kisi mazoori ke bais ehtiyati tadabeer krnay say qasir hon. ye ek bohot bari insani khidmat hogi jisay poora karna hamara farz hai.

 Mera aur ap sub ka farz banta hai ke sabse pehly hum khud in tamam ehtiyati tadabeer ko sekhein aur iske baad dosron ko bhi sikhayen ke sakht garmi mein kam pani peenay ki wajah sy jab behoshi tari hone lagay ya jism sy paseenay ka ikhraj ruk jaye, dil ki dharkan barh janay sy blood pressure kam ya ziyada hojaye ya rangat surkh hojaye to kin ehtiyati tadabeer ko ikhtiyar kiya jaye. Agar sakht garmi mein ye alamaten zahir hon to foran sajh jayen ke ap heat stroke ka shikar honay jarhay hain. ye sub baten hamay khud sekhty huay dosron ko bhi batana chahiye. Meri Dua hai ke is saal heat stroke ki wajah se masoom janen zaya honay say bach jayen (AMEEN).

BY: BUSHRA SALIM